Empowering Businesses, Honoring Legacies.

Partnering with companies ready for growth, with a legacy of operational excellence.

Our Vision

Driving Growth with Purpose and Partnership

At Yellowfin Equity we help business owners transition, grow their business, and continue their legacy.

About us

Our Mission and Core Values

Yellowfin Equity invests in businesses with a track record of success.

We partner with founder-led companies, leveraging operational expertise and strategic insight to build enduring legacies.

Vision

Our commitment is to a shared vision that fuels growth, inspires excellence, and achieves meaningful results.

Impact

Our commitment goes beyond profit, creating lasting positive impacts for the businesses we partner with and their communities.

Partnership

Collaboration is key, we work closely with founders to drive shared success.

Meet the founder

Nathan Niehuus

Nathan Niehuus, founder of Yellowfin Equity, combines a deep-rooted commitment to discipline, growth, and leadership with a hands-on approach to business.

Through Yellowfin Equity, he aims to empower founder-led businesses for long-term success, preserving their legacies while driving meaningful growth.

A Legacy of Leadership and Purpose

US Army Veteran

Nathan brings discipline, resilience, and strategic insight honed through his service as a combat veteran in the U.S. Army.

Proven Ownership Experience

With expertise in real estate, construction, software, and B2B services, Nathan has driven sustainable growth and built successful revenue models across multiple industries.

Experienced Leader

Across real estate, construction, software, and B2B services, Nathan’s hands-on leadership empowers teams, drives operational excellence, and strengthens company foundations.

Guided by the Principles of the Sea

Nathan’s love for fishing is not just a pastime, but a way to reflect on his business philosophy.

Fishing, much like building a business, requires patience, timing, and expertise.

The Yellowfin name pays homage to this passion, symbolizing both the pursuit of the ideal catch and the careful nurturing of each business’s potential.

Meet the Team

Our Advisory Team

At Yellowfin Equity, our team brings a wealth of expertise across industries to empower founder-led businesses. Together, we work to uphold each company’s legacy, foster growth, and drive lasting impact.

Nathan Niehuus

Founder, CEO

Jed Morris

Advisor at Yellowfin Equity

Managing Director of Suncoast Partners

Jacob Hall

Advisor at Yellowfin Equity

Managing Partner of Kando Capital

John Rodriguez

CEPA Advisor at Yellowfin Equity

M&A Advisor for The Ventura Group of Texas

Lewis Sharp

Advisor at Yellowfin Equity

Partner at Surge Private Equity

Sam Rosati

Advisor at Yellowfin Equity

Founder of Pursuant Capital

Bill Marhofer

Investor/Owner

Business Fundamentals

Yellowfin Equity partners with founder-led businesses with proven market presence, offering the resources, expertise, and strategic guidance to fuel growth and success.

At Yellowfin Equity we seek businesses that meet these criteria:

Stable Cashflows

The business should have consistent cash flows, indicating a steady and resilient revenue model.

Reasonable Growth

A history of moderate growth, with potential for further expansion.

Low Customer Concentration

A diverse customer base without over-reliance on a small group of customers.

Value Creation Strategy

Our Strategic Approach to Lasting Impact

Our strategy for value creation is centered around people, process, and sustainable growth. Yellowfin Equity provides the resources and support needed for each company to realize its potential while honoring its unique strengths.

Learn More About Our Strategy

01.

Assessment & Partnership Building

We start with a collaborative assessment to understand your vision, challenges, and opportunities.

02.

Growth

We bring deep expertise in sales and marketing, with a primary focus on driving sustainable growth.

03.

Strategic Expansion & Transition Planning

Our team identifies growth opportunities and prepares each business for future transitions or exits.

Meet Us in Austin

Join us for the Austin Acquire and Invest Club! Network with industry professionals, investors, and founders dedicated to growing local businesses.

Event Details: Monthly Recurring Happy Hours
Date & Time: Second Thurs of the Month 5:30-7:30 PM CT
Location: Revolving Local Venues
RSVP: Click the Button Below

Confirm Your Spot

Reach Out to Yellowfin Equity

For inquiries about partnerships, investment opportunities, or our strategic approach, please get in touch. Our team is here to support you and answer any questions you may have.

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